Direction and Meaning

Customers, employees and stakeholders all depend on executive leaders to successfully and strategically set the right direction, thereby providing clarity and meaning for the organization's mission, vision, values, strategic objectives and culture. Yet meaning is only created within the organization when senior leaders ensure the direction is meaningful to individuals, as well as to the collective organization. Maxcomm helps executive teams define clear direction and achieve the organizational alignment and meaning required for success and sustainability.

We often lead direction conversations with a question: does your organization have the information, experience and skill necessary to determine the right strategies? Instead of working independently of our clients to propose a direction for the organization, we guide executives through a comprehensive process that brings clarity, wisdom and alignment. Our work enables senior teams to have the right conversations in the right areas. While the direction an organization takes is important, the meaning that the organization ascribes to that direction is critical, since it influences the organization's commitment to act. Too often, a change in direction is communicated through the wrong channels: a binder, random meetings, some emails. But real meaning can only be created through interaction with leaders who provide context for the change in direction. Meaning is also created when employee participation is made possible, to allow employees to buy in to the plans that affect their work. Lastly, meaning is created by ensuring an environment of "doing what we say we will do." Without execution, any change in direction is meaningless and employees know it.

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